As well as being home to huge international businesses such as Jaguar Land Rover, Coventry boasts two world renowned universities; Warwick University and Coventry University. Both attract huge numbers of domestic and international students to the city and are major employers. In addition, both institutions are centres of research, investment and skills.
The city is also at the heart of the country’s devolution agenda. As part of the West Midlands Combined Authority and the Midlands Engine (link to the WMCA and Midlands Engine page), the city has a say in how a newly devolved budget is spent across the region and how investment is attracted. This means improvements in transport, new housing and investment in skills.
Surrounded by Warwickshire countryside, Coventry also has access to the best of rural living, contrasting positively with the benefits of urban life. Warwick and Stratford-upon-Avon are 30 minutes away. Nearby Leamington Spa ranks high in The Sunday Times annual Best Places to Live guide.
Not only does this make Coventry an attractive base, but commuting into the city from the region’s other cities, towns and villages is both easy and quick. This gives Coventry access to a workforce much larger than its boundaries can contain.
With the average house price is less than £200,000, the city is surprisingly affordable compared to the national picture. This helps the area attract and retain skilled workers priced out of other regions, pulled to the conurbation by the high standard of living.
Coventry is a viable business alternative to other cities in the UK. It is enjoying a migration of businesses, an influx of talent and increased inward investment, greatly enhancing its standing and future prospects.