As well as being home to huge international businesses such as Jaguar Land Rover, Coventry boasts two world renowned universities; Warwick University and Coventry University. Both attract huge numbers of domestic and international students to the city and are major employers. In addition, both institutions are centres of research, investment and skills.
Surrounded by Warwickshire countryside, Coventry also has access to the best of rural living, contrasting positively with the benefits of urban life. Day trips to Warwick, Leamington Spa or Stratford-upon-Avon are all possible – amongst other fantastic locations.
Not only does this make Coventry an attractive base, but commuting into the city from the region’s other cities, towns and villages is both easy and quick. This gives Coventry access to a workforce much larger than its boundaries can contain.
With the average house price approximately £170,000, the city is surprisingly affordable compared to the national picture. This helps the area attract and retain skilled workers priced out of other regions, pulled to the conurbation by the high standard of living.
Amongst provincial UK cities, you will struggle to find one as well catered-for as Coventry.